Concept
Skipton email, built as a system.
The component library as shipped and with Skipton’s tokens applied, the Taxi for Email system built for SkyShowtime, and three Skipton product emails compiled from that library.
①Component library
The library
One email from the ten most-used components in my library. As shipped in placeholder grey, then the same HTML with Skipton’s tokens applied, then a forced dark build.
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②Design system
The Taxi system
The SkyShowtime master template I built and maintained at Dentsu: 53 modules, 2,287 fields, Braze content blocks, catalogs and Liquid abort checks. Structure shown; campaign content removed.
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③Product emails
Three scenarios
Three invented Skipton product emails from press-release product lines, compiled from the same library. Every figure labelled illustrative, each with the Braze layer it would run on.
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Render matrix, five clients light and dark
Real emulated renders. Outlook is a structure check.
The matrix →